September 16, 2021


CRUCIAL BASKETS is an independent multi-media network dedicated to analyzing the game of basketball. It consists of a website, YouTube channel, and social media pages on Twitter and Facebook.

Collectively the network uses editorials, simulations, case studies, and creative storytelling to delve into the nuances of the sport. In doing so, Crucial Baskets aims to offer insightful perspective on this game we love.

Ultimately this network hopes to bring more creativity, positivity, and critical thinking to the sports conversation. Hopefully the content produced will help basketball fans across the world better understand the human condition and empathize with one another.

Sportswriter and broadcaster Raymond Simms founded Crucial Baskets in June 2016. Information about him and samples of his work can be found at his portfolio site.